To secure GOOD PRESS you need the right partner.
Hi, I'm Danny Chaplin, a British PR practitioner who has been active in the Singapore and Malaysia Public Relations industries since 1990. I began my career in travel magazine journalism in Malaysia in the late 1980s and was then picked to head up Edelman Public Relations' "Visit ASEAN Year 1992" international tourism account in 1990, working out of Edelman's Kuala Lumpur office. In 1993, I relocated from KL to Singapore where I have been working in the PR field ever since. My career in corporate Public Relations has spanned numerous MNCs and international brands including BMW Asia, Rover Group, Hitachi, Samsung, Lockheed Martin, UPS, Tyson Foods and others.
In 2001, I started my own PR practice, Chaplin Public Relations, with the goal of expanding PR services to industries which had not commonly utilised PR before in Singapore. We quickly achieved this, becoming PR agency-of-record to Suntec Integrated Media, the exhibitions arm of Suntec City Convention Centre, which organised the annual Boat Asia exhibition. This opened the door to a great deal of client work in the boating and yachting sphere, which had hitherto received scant media attention. We changed all that, making boating both cool and aspirational in the media throughout the 2000s. The high point was launching Sentosa Cove’s prestigious ONE°15 Marina Club over the course of a 1-year PR campaign.Read more.
Aside from our PR work with marinas and yacht companies, we also handled PR for major sports events such as the Sepang Malaysian Formula One Grand Prix and up-and-coming airline brands like Qatar Airways. The rest, as they say, is history. Over the last 2 decades Chaplin PR has handled clients in many industries including consumer, lifestyle, retail, food & beverage, high-tech, shipping & maritime, finance, aerospace, industrial and manufacturing, travel & tourism, automotive, and sports.
Today, I’m one of the most versatile and experienced independent PR practitioners in Singapore. Through 3 decades of working in this market I have a unique understanding of the media landscape in Singapore. My approach is personal and my services are bespoke, like a Savile Row tailor. I help companies both large and small, established and start-ups. My pitch is simple. I want YOUR business to do well, I want to see you achieve the GOOD PRESS that your organisation truly deserves. So reach out to me and let's see together what kind of story you have to tell.
P.S. Here are some of my major career milestones...
1990-1992: Coordinated a nine-country international tourism campaign (“Visit ASEAN Year 1992”) which promoted Singapore, Malaysia, Thailand, Indonesia, Brunei and the Philippines in the key foreign markets of Japan, Australia and Germany.
1996-1999: For UK-based Rover Group I re-launched their newly-acquired iconic Land Rover brand right across Asia.
2005-2006: Chaplin PR unveiled Singapore’s prestigious ONE°15 Marina Club and introduced Singaporeans to the yachting lifestyle.
Our clients have included:
- AEOLUS Tyres
- Boat Asia 2004-2012p
- Chloride Plc.
- Clarity AV
- Horizon Yachts
- Laguna National Golf & Country Club
- Meinhardt Engineering
- National Achievers Congress
- Reed Exhibitions
- Republic of Singapore Yacht Club
- Sepang International Circuit
- Simpson Marine
- Tourist Authority of Thailand
How the Media describe us
“In the course of my decade's experience working at Forbes,
reporting from a dozen countries, and writing scores of articles
for the magazine, I have of course worked with many public
relations professionals across the globe, at agencies and inhouse
at companies large to small. Among those, I would rank
Danny Chaplin and his wonderful business partner Grace as
among the top ten of their global peers and would happily
recommend him to anyone (which I have already done to
several folks). Enough said.”
Justin Doebele, Contributing Editor, Forbes Asia
“It has been a pleasure working with Chaplin Public Relations
on many occasions during my stint in The New Paper and now
in The Straits Times. The personal attention to detail from
Danny Chaplin has made the vital difference to many a story.
His tenacity in getting the media to attend his events, as well
as his willingness to cater to the various story angles wanted
by different media, has to be lauded.”
Pradeep Paul, Executive Sub-editor, The Straits Times Life, LifeStyle and Urban
“Having worked with Chaplin PR on numerous occasions
during my tenure in Singapore I can say that the agency has
always been a pleasure to work with.
It is one of the most proactive in Singapore with regards to
finding story angles tailored to suit the publication, and it is a
pleasure to receive press releases that are not only to the
point, but also written in clear English - unfortunately a rare
occurrence in Singapore. In short, a very professional outfit.”
Tony Watts, Editor, The Expat
“Chaplin PR is always professional and supplies both
information and images in a user-friendly format. Furthermore,
Danny provides a quick and personal response to individual
requests, and such easy and honest interaction makes it a
pleasure rather than a burden to use his clients’ materials.”
John Higginson, Editor, Asia Pacific Boating