To secure GOOD PRESS you need the right partner.

Hi, I'm Danny Chaplin, a British PR practitioner who has been active in the Singapore and Malaysia Public Relations industries since 1990. I began my career in travel magazine journalism in Malaysia in the late 1980s and was then picked to head up Edelman Public Relations' "Visit ASEAN Year 1992" international tourism account in 1990, working out of Edelman's Kuala Lumpur office. In 1993, I relocated from KL to Singapore where I have been working in the PR field ever since. My career in corporate Public Relations has spanned numerous MNCs and international brands including BMW Asia, Rover Group, Hitachi, Samsung, Lockheed Martin, UPS, Tyson Foods and others.

In 2001, I started my own PR practice, Chaplin Public Relations, with the goal of expanding PR services to industries which had not commonly utilised PR before in Singapore. We quickly achieved this, becoming PR agency-of-record to Suntec Integrated Media, the exhibitions arm of Suntec City Convention Centre, which organised the annual Boat Asia exhibition. This opened the door to a great deal of client work in the boating and yachting sphere, which had hitherto received scant media attention. We changed all that, making boating both cool and aspirational in the media throughout the 2000s. The high point was launching Sentosa Cove’s prestigious ONE°15 Marina Club over the course of a 1-year PR campaign.

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Aside from our PR work with marinas and yacht companies, we also handled PR for major sports events such as the Sepang Malaysian Formula One Grand Prix and up-and-coming airline brands like Qatar Airways. The rest, as they say, is history. Over the last 2 decades Chaplin PR has handled clients in many industries including consumer, lifestyle, retail, food & beverage, high-tech, shipping & maritime, finance, aerospace, industrial and manufacturing, travel & tourism, automotive, and sports.

Today, I’m one of the most versatile and experienced independent PR practitioners in Singapore. Through 3 decades of working in this market I have a unique understanding of the media landscape in Singapore. My approach is personal and my services are bespoke, like a Savile Row tailor. I help companies both large and small, established and start-ups. My pitch is simple. I want YOUR business to do well, I want to see you achieve the GOOD PRESS that your organisation truly deserves. So reach out to me and let's see together what kind of story you have to tell.

Danny

P.S. Here are some of my major career milestones...