Not an agency — A trusted PR operator.
35+ years of strategic media execution for discerning corporate clients. I help your brand earn visibility, credibility, and voice—quietly, intelligently, and without the fluff.
Who I am: I'm Danny Chaplin, and for over 35 years I’ve helped companies—from global brands to specialized industry leaders—earn credible media visibility through smart, hands-on PR strategy.
Unlike most PR firms, I don’t run an office. I don’t outsource your account. I don’t assign interns. I am your strategist, writer, and media contact—all in one. That means you get deep experience, no handoffs, and advice you can trust.
I don’t do everything—but what I do, I do well: strategic publicity, executive positioning, and media storytelling for brands that have something to say.
A One-Man Consultancy. A Lifetime of PR Experience.
Since 1990, I’ve delivered impactful media publicity, story placement, and corporate narrative strategy across Asia and beyond. I’m not here to “disrupt” PR. I’m here to do it properly—for clients who understand the value of seasoned, one-to-one representation.
What I Do: I focus on strategic publicity—not product PR, not social, not events. Just clear, consistent visibility in the places that matter to your business:
- Media strategy, press release writing & placement
- Executive thought leadership & spokesperson positioning
- Industry-specific media targeting (vertical trade, niche)
- Editorial story creation, pitching & placement
- Media tours for visiting senior executives
- Competitive and media monitoring
Why Work With Me:
- Sharp Focus — I only take on what I do best: earned media, strategic positioning, and editorial storytelling
- Decades of Experience — PR is all I’ve done, every day, since 1990
- No Layers — You deal directly with me, always
- Globally Minded — International clients welcome—Singapore is my base, but my scope is global.
Who I Work With: I partner with clients in specialized industries who need intelligent visibility and trade media reach:
- Aerospace & Aviation
- Automotive & Mobility
- Market Research & Consumer Insight
- Loyalty Tech & Customer Experience
- Maritime, Shipping, Leisure Boating, marinas
- Luxury, Hospitality, Travel
- Industrial and manufacturing
- Sports events PR
- Professional Services
Today, I’m one of Singapore’s most experienced and versatile independent PR consultants, with over 30 years navigating the Asian media landscape. My approach is personal, bespoke, and results-driven—more Savile Row than agency assembly line. If your brand has a story worth telling, let’s make sure it’s heard.
P.S. Here are some of my major career milestones...
1990-1992: Coordinated a nine-country international tourism campaign (“Visit ASEAN Year 1992”) which promoted Singapore, Malaysia, Thailand, Indonesia, Brunei and the Philippines in the key foreign markets of Japan, Australia and Germany.
1996-1999: For UK-based Rover Group I re-launched their newly-acquired iconic Land Rover brand right across Asia.
2005-2006: Chaplin PR unveiled Singapore’s prestigious ONE°15 Marina Club and introduced Singaporeans to the yachting lifestyle.
Our other clients have included:
- AEOLUS Tyres
- Berlitz
- Boat Asia 2004-2012
- Cargill
- Chloride Plc.
- Clarity AV
- Digimagic
- Horizon Yachts
- Laguna National Golf & Country Club
- Meinhardt Engineering
- National Achievers Congress
- Ozsale/Singsale
- Reebonz
- Reed Exhibitions
- Republic of Singapore Yacht Club
- Sepang International Circuit
- Simpson Marine
- SINOPEC
- Tourist Authority of Thailand
- Vanco
How the Media describe us
“In the course of my decade's experience working at Forbes,
reporting from a dozen countries, and writing scores of articles
for the magazine, I have of course worked with many public
relations professionals across the globe, at agencies and inhouse
at companies large to small. Among those, I would rank
Danny Chaplin and his wonderful business partner Grace as
among the top ten of their global peers and would happily
recommend him to anyone (which I have already done to
several folks). Enough said.”
Justin Doebele, Contributing Editor, Forbes Asia
“It has been a pleasure working with Chaplin Public Relations
on many occasions during my stint in The New Paper and now
in The Straits Times. The personal attention to detail from
Danny Chaplin has made the vital difference to many a story.
His tenacity in getting the media to attend his events, as well
as his willingness to cater to the various story angles wanted
by different media, has to be lauded.”
Pradeep Paul, Executive Sub-editor,
The Straits Times Life, LifeStyle and Urban
“Having worked with Chaplin PR on numerous occasions
during my tenure in Singapore I can say that the agency has
always been a pleasure to work with.
It is one of the most proactive in Singapore with regards to
finding story angles tailored to suit the publication, and it is a
pleasure to receive press releases that are not only to the
point, but also written in clear English - unfortunately a rare
occurrence in Singapore. In short, a very professional outfit.”
Tony Watts, Editor, The Expat
“Chaplin PR is always professional and supplies both
information and images in a user-friendly format. Furthermore,
Danny provides a quick and personal response to individual
requests, and such easy and honest interaction makes it a
pleasure rather than a burden to use his clients’ materials.”
John Higginson, Editor, Asia Pacific Boating
“Danny Chaplin is well known in the Singapore Public Relations industry for going out of his way to make things happen!”
Vincent Wee, Senior Editor, Business Times.